Failure is the most common outcome for startups. Recognizing this, platforms like the Startup Graveyard and Failory embarked on a mission to share the lessons from “failed “startups. They spotlight ventures like Quibi (raised $2B) and Homejoy (raised $66M). These stories, while helpful cautionary tails, are not the most helpful stories for the majority of entrepreneurs who are far away from raising millions in venture capital.

Behind every one of these failed startups lies a journey of exploration, market research, and customer validation. Whether they ended after a few months or after securing funding, each one holds insights that can light the way for new and aspiring entrepreneurs. By turning these experiences into a shared resource, we encourage a culture of openness and mutual learning. This approach not only enriches the entrepreneurial community but also preserves the hard-earned wisdom gained from these ventures. Currently, the stigma around failure often mutes valuable discussions that could foster growth and resilience. Furthermore, we lack a streamlined way to capture and disseminate the learnings from these experiences.
One of the biggest hurdles for entrepreneurs, especially those just starting, is feeling isolated from others who have faced similar challenges. Creating a network where people can share their experiences and lessons across the spectrum of success and failure is crucial. This is even more important considering the impact of events like COVID-19, which led many startups to pivot or shut down. A community-focused platform can turn the wisdom gained through these times into a guiding light for new ventures, promoting a cycle of learning and evolution.
The stories of startups navigating issues like co-founder conflicts, managing personal challenges while building a company, or deciding when to pivot can serve as enlightening case studies. They teach us tactical wisdom why some companies never take off and how to avoid similar fates.
Let’s transform individual failures into our collective success. The stories of what went wrong, and what could have been done differently, don’t just belong in blog posts. They could form the basis of a consulting or advisory network where people candidly share their experiences, hoping to pave a smoother path for those who follow.


